Maintenance is one of the most overlooked parts of a typical Website today. Due to the overwhelming need for a site, often the content is its original content from inception. The problem here is that information is out of date, and especially if your site is a smaller one, the end user will notice your content is stale, and not return. Keeping your Website fresh allows you to drive traffic to your site, via newsletters and other marketing tools. Keeping your company name in the minds of your customers is essential. Fresh content is the number one reason your customers will return to your Website. Once the customers are at your Website to view the updated content, they tend to signup for other offers, and begin to tell friends, increasing your customer base.
Keeping your content fresh will keep your customers coming back to your site, and also save you time by offering accurate information, allowing the customer to make informed decisions.